Digital Experiences today define customers' engagement across various channels with an organization's products, services, or brand in both B2B and B2C industries. The customer is at the center of these experiences, and personas and customer journeys are driving purchase, adoption, and consumption, consequently impacting business decisions. Hence, it is not enough for organizations to just focus on creating products and services.

Businesses must capture customer needs, behaviors in real-time to define and deliver great experiences across all touchpoints, and transform internally with digital applications to help, reach, and serve customers. Digital Marketing provides the reach to engage, target and communicate the right messages through the right channels to the intended audience segments and create brand recognition, customer interests, leads, faster sales and loyalty.